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Atlantica needs momentum boost

by admin on Aug.09, 2009, under Atlantica News

Back in 2006, the notion of Atlantica appeared to be picking up steam and converts. But it now appears the regional trade movement has lost momentum. That is unfortunate.

Atlantica, a cross-border trading bloc that would include the Atlantic provinces, parts of Quebec and Ontario, and northeastern states down to New York, could greatly benefit the New Brunswick economy – as well as the economies of all the other players.

Regrettably, one of the self-described architects of Atlantica says the idea is not catching fire in the New England business community. Maine businessman Perry Newman says a good portion of the U.S. east coast hasn’t been convinced to look north for new opportunities.

While many in Atlantic Canada have embraced the Atlantica concept, the benefits need to be better articulated to those stateside.

New England business leaders must be convinced that eastern Canada holds opportunities similar to Boston, New York and other major markets in the U.S.

New Brunswick communities and companies, along with their cousins throughout Atlantic Canada and the eastern U.S., will benefit from the creation of larger trade corridor along the eastern seaboard. Those who dismiss the idea aren’t seeing the big picture. The notion cannot be allowed to fizzle. Skeptics need to be shown that everyone in the region can benefit from greater connections and cooperation.

Selling the potential of Atlantica rests largely with the business community.

The opportunity for advancement is there, if business leaders are prepared to seize it.

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